BalletX, Philadelphia’s premier contemporary ballet company, brings cutting-edge original choreography to the city of Philadelphia and has reached over 50,000 people in its ten seasons as the Resident Dance Company of The Wilma Theater. Performing in the heart of the Avenue of the Arts, BalletX’s 2016-2017 will present four performance series to one of the city’s most diverse audiences:

  • Over 90% attend other arts performances in Philadelphia
  • Over 50% live in the city of Philadelphia, with most others traveling from the surrounding tri-state counties
  • Two-thirds are female
  • 25% are students at UPenn, Drexel, Temple, and University of the Arts, among others
  • 15% are seniors

To connect your business/organization with this audience while at the same time supporting the arts in Philadelphia, we invite you to consider placing premium advertisements in the program books for our upcoming 2016-2017 Season. Our program books are prepared with a unique level of artistry, and BalletX audiences value them as collectible items. Take the opportunity to place a compelling full-color ad that will reach over 12,000 dance patrons over the course of the season!

Ad Specifications Per Program 20% Season Discount
Full-Page, Full Color, 5” x 8” no bleed $700 $2,240
Half Page, Full Color, 5” x 3.9” no bleed $500 $1,600
Quarter Page, Full Color, 2.3” x 3.9” no bleed $250 $800

Advertise in all four Series of our 2016-2017 Season and receive a 20% discount!
Art guidelines: After submitting your completed Program Book Ad Buyer Form and payment, please email your high-resolution PDF, JPG, or TIFF file to by the deadlines listed below:

Fall Series 2016 (November 16-20) → October 10. 2016
Winter Series 2017 (February 10-19) → January 9, 2017
Spring Series 2017 (April 26-30) → March 20, 2017
Summer Series 2017 (July 12-16) → June 5, 2017

Program Book Ad Buyer Form
Thank you for supporting BalletX!